The news bring all the time to our attention to what journalists interpret on Science related topics because they make some news from time to time., mostly medical, they do it with full affirmations on total cure, 100% effective, totally free and so on. Since the discovery of the first Newton’s Law and the later and wider concept that includes it all: “Law of Conservation of Energy” for the transformations occurring in this world, natural or man made, we, people who studied some sort of Science, know pretty well that there is nothing free, nothing applies for a 100% anywhere, anytime on the real world. Everything has a price in terms of energy consumption, energy lost as heat or increasing Entropy, the most perfect transformation is done by human beings, that converts 35-40% of the energy ingested by food into vital processes of life, the rest to keep the body working at 37 Celsius for such purposes. So ANY affirmation that calls for 100% of anything in any aspect of life, transformations, production, even in love, is bullshit, nothing is free, everything has a price of some sort. This is called an Energy Balance, on any process, with the most unthinkable parameters involved. Any title you read about these matter shows at least ignorance of the journalists, politicians or entrepreneurs, few interested scientists and they are swallowed by the same masses who eat willingly what media, advertising and the culture of celebrities give them everyday, by the way these people elect presidents and prime ministers…..Be responsible, do not talk or spread what you do not know, do not turn yourself into an accomplice of deceiving, to say the less. I am aware it is almost impossible due to human nature but at least we should try!